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Which companies AI engines name for small business insurance

The share of answers that named each company when buyers asked ChatGPT, Perplexity, Claude and Gemini for a recommendation in small business insurance. A count of what the engines said, not a verdict on who is better.

Snapshot · 30 September 2026
11 questions · 3 runs · 4 engines
131 usable answers of 132
12 answered from memory, without a web search
leaderboard / small-business-insurance / snapshot-2026-09-30scan 17
  1. 01The Hartford60%79 of 131
    ChatGPT53% · 17/32
    Perplexity58% · 19/33
    Claude58% · 19/33
    Gemini73% · 24/33
  2. 02Chubb40%52 of 131
    ChatGPT41% · 13/32
    Perplexity52% · 17/33
    Claude15% · 5/33
    Gemini52% · 17/33
  3. 03Hiscox40%52 of 131
    ChatGPT28% · 9/32
    Perplexity42% · 14/33
    Claude30% · 10/33
    Gemini58% · 19/33
  4. 04Nationwide36%47 of 131
    ChatGPT9% · 3/32
    Perplexity30% · 10/33
    Claude48% · 16/33
    Gemini55% · 18/33
  5. 05Next Insurancesubject of this scan29%38 of 131
    ChatGPT47% · 15/32
    Perplexity36% · 12/33
    Claude9% · 3/33
    Gemini24% · 8/33
    Full Cited Score for Next Insurance
  6. 06Progressive29%38 of 131
    ChatGPT6% · 2/32
    Perplexity39% · 13/33
    Claude21% · 7/33
    Gemini48% · 16/33
  7. 07Insureon23%30 of 131
    ChatGPT25% · 8/32
    Perplexity30% · 10/33
    Claude0% · 0/33
    Gemini36% · 12/33
  8. 08Travelers23%30 of 131
    ChatGPT0% · 0/32
    Perplexity33% · 11/33
    Claude15% · 5/33
    Gemini42% · 14/33
  9. 09State Farm22%29 of 131
    ChatGPT0% · 0/32
    Perplexity21% · 7/33
    Claude39% · 13/33
    Gemini27% · 9/33
  10. 10Liberty Mutual16%21 of 131
    ChatGPT0% · 0/32
    Perplexity21% · 7/33
    Claude3% · 1/33
    Gemini39% · 13/33
1 more company named fewer than 5 times
  1. 11Pie Insurance2%3 of 131
    ChatGPT3% · 1/32
    Perplexity3% · 1/33
    Claude3% · 1/33
    Gemini0% · 0/33

Select a company to see how often each engine named it.

How to read the bands

Rarely named0 to 24%
Sometimes named25 to 49%
Often named50 to 74%
Consistently named75 to 100%

Bands describe how often a company was named, not how good it is. Being named is also not the same as being cited as a source. In this snapshot Next Insurance was named in 38 answers and its own site, nextinsurance.com, was cited in 24. Answers where an engine returned no sources are excluded, never counted as zero. How this is measured.

This data is published under CC BY 4.0: free to reuse, including commercially, with a link back to this page.