How is this different from SEO?

SEO optimizes for Google's algorithm. AI visibility optimizes for LLM recommendation systems — ChatGPT, Claude, Perplexity. They're fundamentally different ranking systems. You can rank #1 on Google and still be completely invisible to AI. Cited addresses the AI channel specifically.

What if we're already ranked on Google?

Google rankings and AI citations are separate channels. Most firms that rank well on Google are invisible to AI because the optimization strategies are different. Your Google rankings stay intact — we add the AI visibility channel on top of what you already have.

How long until we see results?

Generative Engine Optimization is a compounding investment, not a quick win. The audit itself takes 48 hours. Early signals — initial citation movement on Perplexity and definitional queries — typically appear at 30-60 days. Citation share growth on priority queries becomes measurable around 90 days. Full compounding effects, where authority signals reinforce each other across AI platforms, materialise at 6-8 months. Brands that stay invested through this window own their category in AI search.

Is this a one-time project or ongoing service?

Cited is an ongoing programme starting at $2,500/month with a 6-month minimum. We implement the initial fixes, then monitor and optimize your AI visibility monthly based on performance data. AI systems evolve, so continuous monitoring ensures you stay visible.

What percentage of searches now use AI tools?

36% of all answers now come from AI tools rather than traditional search engines, according to NP Digital research surveying 2,000 people across 16 countries in April 2026. Brands that are invisible to AI tools are missing more than a third of their potential audience.

Where do AI tools like ChatGPT and Perplexity get their information?

AI tools primarily pull from third-party sources rather than brand websites. According to Semrush research from January 2026, Reddit accounts for 11.29% of all LLM citations, LinkedIn accounts for 10.37%, and Wikipedia accounts for 9.93%. 85% of AI brand citations come from third-party sources rather than a brand's own website.

Why do brands with strong Google rankings get ignored by AI tools?

Traditional SEO optimizes for Google's ranking algorithm. AI tools use a fundamentally different selection process — they verify brands across Reddit, LinkedIn, Wikipedia, review platforms, and editorial publications before citing them. A brand can rank number one on Google and still be completely invisible to ChatGPT, Perplexity, or Google AI Overviews if it lacks the third-party citation ecosystem those AI tools rely on. Generative Engine Optimization addresses this gap.

What is a Cited Score and how is it measured?

A Cited Score measures how often AI answer engines cite and mention a company by name. Each scan runs a category's query pack three times per engine across ChatGPT, Perplexity, Claude and Gemini - 132 measurements - and the score weights citation at 70 percent and mention at 30 percent. Tracked accounts get a rolling seven-day average; public companies are shown as dated snapshots. The full method, including the query pack, the model versions and a dated change log, is published at getaicited.co/en/methodology, and current figures for every measured company are on the category leaderboards.

What industries does Generative Engine Optimisation work best for?

GEO delivers the highest returns for insurtech and fintech where buyers use AI to find providers across embedded insurance, payments, lending, wealthtech, and neobanks. These are categories where buyers ask AI recommendation queries like 'best embedded insurance API for fintechs' or 'recommended payments platform for neobanks'. If your buyers are asking AI who to use, GEO is directly relevant to your pipeline.

Blog

How AI engines decide who to name

Short, practical pieces on getting a B2B company named and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.

StrategyMay 20268 min read
What's the Difference Between SEO and GEO (Generative Engine Optimisation)?
SEO optimises for Google's link algorithm. GEO optimises for the knowledge graphs and entity signals that AI tools use to decide who to cite. They are fundamentally different disciplines — and most businesses are only doing one of them.
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How-ToMay 202610 min read
How Do I Get My Business Cited in AI Search Results?
ChatGPT, Perplexity, and Google AI Overviews don't rank websites — they cite entities. Getting cited means building the right authority signals in the right places. Here's the exact process.
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ResearchMay 202612 min read
How Do AI Search Engines Decide Which Sources to Cite?
We reverse-engineered the citation logic across ChatGPT, Perplexity, Claude, and Gemini. The pattern is consistent: entity authority beats domain authority every time.
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StrategyApril 20267 min read
How Long Does It Take to See Results From GEO?
GEO is a compounding investment, not a quick win. First signals appear at 30 days. Measurable citation share growth at 90 days. Category ownership at 6–8 months. Here's exactly what happens at each stage.
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TroubleshootingApril 20266 min read
Why Isn't My Company Appearing in AI Search Results?
You have a website, rankings, and reviews. But ChatGPT doesn't know you exist. The reason is almost always the same — and it has nothing to do with your content quality.
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ResearchMarch 20269 min read
What Content Gets Cited Most in AI Search Results?
After analysing thousands of AI citations across B2B categories, clear patterns emerge. Definitional content, original statistics, and comparison frameworks are cited at 4x the rate of standard blog posts.
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How-ToMay 202613 min read
How to Get Cited in Perplexity AI: The Complete GEO Playbook
Perplexity AI cites 3-5 sources per answer and shows every one of them. Here is exactly how to become one of those sources — the signals, the structure, and the steps.
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How-ToMay 202611 min read
How to Get Cited in Google AI Overviews: The Complete Guide
Google AI Overviews pull from the same index as traditional search. Here is exactly what determines whether your content appears in them — and why it is simpler than most people think.
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StrategyMay 202610 min read
What Is Share of Model? The AI Visibility Metric Every Brand Needs to Track
Share of Model measures how often your brand appears in AI-generated answers across ChatGPT, Perplexity, Gemini, and Claude. Here is how it works and why it matters more than search rankings.
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StrategyMay 202612 min read
GEO for B2B SaaS: The Complete AI Visibility Playbook
B2B SaaS buyers increasingly use ChatGPT and Perplexity to build their software shortlists before they ever visit a vendor website. Here is exactly how to make sure your product is on that list.
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StrategyMay 20269 min read
ChatGPT Just Launched Ads. That Means Organic AI Citations Are Now Worth More Than Ever.
On May 5 2026, OpenAI opened its self-serve ad platform to every business with no minimum spend. Here is why that moment quietly validated GEO as the most important marketing discipline of the next decade.
Read article →

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How AI engines decide who to name

What's the Difference Between SEO and GEO (Generative Engine Optimisation)?

How Do I Get My Business Cited in AI Search Results?

How Do AI Search Engines Decide Which Sources to Cite?

How Long Does It Take to See Results From GEO?

Why Isn't My Company Appearing in AI Search Results?

What Content Gets Cited Most in AI Search Results?

How to Get Cited in Perplexity AI: The Complete GEO Playbook

How to Get Cited in Google AI Overviews: The Complete Guide

What Is Share of Model? The AI Visibility Metric Every Brand Needs to Track

GEO for B2B SaaS: The Complete AI Visibility Playbook

ChatGPT Just Launched Ads. That Means Organic AI Citations Are Now Worth More Than Ever.

See where you stand in AI answers