Blog

How AI engines decide who to name

Short, practical pieces on getting a B2B company named and cited in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.

• AI SearchNovember 20267 min read

  ChatGPT Is Testing a 'Claim Your Business' Dashboard. Here's What It Shows, and What It Won't.

  OpenAI is testing a Business Hub that shows verified companies how often ChatGPT mentions them and how many clicks reach their site. What has been reported, what it leaves out, and how to measure the rest.

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• AI SearchJune 20267 min read

  Brand Is the #1 CMO Priority for 2026. AI Search Is #17. That Gap Is the Problem.

  McKinsey's State of Marketing Europe 2026 ranks brand the top marketing priority while generative AI sits 17th of 20. Here is why that gap should worry any marketing leader, and what the platform split means for AI visibility.

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• AI SearchJune 20269 min read

  Google Just Built AI Visibility Reporting Into Merchant Center. Here's What It Can't See.

  Google's new AI Performance Insights report gives ecommerce brands native visibility data across AI Mode, AI Overviews, and Gemini. Here is what it measures, why share of voice matters, and the larger half it cannot see.

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• AI SearchJune 20269 min read

  The Perplexity Citation Gap: Why Your Google Rankings Mean Nothing in AI Search

  Ranking on Google does not mean you exist on Perplexity. Here is the Citation Gap — why high-ranking B2B companies are invisible in AI search and what actually drives citations.

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• StrategyJune 202610 min read

  Agentic Commerce Is Here. Your Buyers Are Already Using It Without Telling You.

  Google Marketing Live 2026 announced agentic commerce — AI agents that complete purchases on behalf of buyers. When the agent picks the shortlist, visibility stops being about ranking and starts being about machine-readable selection.

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• StrategyMay 202611 min read

  GEO Works. Proving It to Your Board Is the Hard Part.

  CMOs are being asked to justify AI visibility spend with dashboards built for a world where every click was tracked. Here is why GEO breaks traditional attribution and what to measure instead.

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• StrategyMay 20269 min read

  ChatGPT Has Ads Now. Here's What That Does to Buyer Trust.

  When a platform starts selling placements, users start second-guessing everything they see. Here's why the trust shift happening inside ChatGPT right now is the most important thing B2B brands aren't paying attention to.

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• StrategyMay 20268 min read

  What's the Difference Between SEO and GEO (Generative Engine Optimisation)?

  SEO optimises for Google's link algorithm. GEO optimises for the knowledge graphs and entity signals that AI tools use to decide who to cite. They are fundamentally different disciplines — and most businesses are only doing one of them.

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• How-ToMay 202610 min read

  How to Get Cited by AI Search Engines: 5 Steps for ChatGPT, Perplexity and Google

  ChatGPT, Perplexity, and Google AI Overviews don't rank websites — they cite entities. Getting cited means building the right authority signals in the right places. Here's the exact process.

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• ResearchMay 202612 min read

  How AI Chooses Which Sources to Cite: ChatGPT, Perplexity, Gemini and AI Overviews

  We reverse-engineered the citation logic across ChatGPT, Perplexity, Claude, and Gemini. The pattern is consistent: entity authority beats domain authority every time.

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• StrategyApril 20267 min read

  How Long Does It Take to See Results From GEO?

  There is no reliable benchmark for GEO timelines yet. What can be fixed straight away, what depends on each AI engine, and how to measure progress honestly.

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• TroubleshootingApril 20266 min read

  Why Isn't My Company Appearing in AI Search Results?

  You have a website, rankings, and reviews. But ChatGPT doesn't know you exist. The reason is almost always the same — and it has nothing to do with your content quality.

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• ResearchMarch 20269 min read

  What Content Gets Cited Most in AI Search Results?

  After analysing thousands of AI citations across B2B categories, clear patterns emerge. Definitional content, original statistics, and comparison frameworks are cited at 4x the rate of standard blog posts.

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• How-ToMay 202613 min read

  How to Get Cited in Perplexity AI: The Complete GEO Playbook

  Perplexity AI cites 3-5 sources per answer and shows every one of them. Here is exactly how to become one of those sources — the signals, the structure, and the steps.

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• How-ToMay 202611 min read

  How to Get Cited in Google AI Overviews: The Complete Guide

  Google AI Overviews pull from the same index as traditional search. Here is exactly what determines whether your content appears in them — and why it is simpler than most people think.

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• StrategyMay 202612 min read

  GEO for B2B SaaS: The Complete AI Visibility Playbook

  B2B SaaS buyers increasingly use ChatGPT and Perplexity to build their software shortlists before they ever visit a vendor website. Here is exactly how to make sure your product is on that list.

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• StrategyMay 20269 min read

  ChatGPT Just Launched Ads. That Means Organic AI Citations Are Now Worth More Than Ever.

  On May 5 2026, OpenAI opened its self-serve ad platform to every business with no minimum spend. Here is why that moment quietly validated GEO as the most important marketing discipline of the next decade.

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