Learn how AI visibility works, why it matters, and how to optimize your business for LLM recommendations.
SEO optimises for Google's link algorithm. GEO optimises for the knowledge graphs and entity signals that AI tools use to decide who to cite. They are fundamentally different disciplines — and most businesses are only doing one of them.
8 min read
ChatGPT, Perplexity, and Google AI Overviews don't rank websites — they cite entities. Getting cited means building the right authority signals in the right places. Here's the exact process.
10 min read
We reverse-engineered the citation logic across ChatGPT, Perplexity, Claude, and Gemini. The pattern is consistent: entity authority beats domain authority every time.
12 min read
GEO is a compounding investment, not a quick win. First signals appear at 30 days. Measurable citation share growth at 90 days. Category ownership at 6–8 months. Here's exactly what happens at each stage.
7 min read
You have a website, rankings, and reviews. But ChatGPT doesn't know you exist. The reason is almost always the same — and it has nothing to do with your content quality.
6 min read
After analysing thousands of AI citations across B2B categories, clear patterns emerge. Definitional content, original statistics, and comparison frameworks are cited at 4x the rate of standard blog posts.
9 min read
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