How is this different from SEO?

SEO optimizes for Google's algorithm. AI visibility optimizes for LLM recommendation systems — ChatGPT, Claude, Perplexity. They're fundamentally different ranking systems. You can rank #1 on Google and still be completely invisible to AI. Cited addresses the AI channel specifically.

What if we're already ranked on Google?

Google rankings and AI citations are separate channels. Most firms that rank well on Google are invisible to AI because the optimization strategies are different. Your Google rankings stay intact — we add the AI visibility channel on top of what you already have.

How long until we see results?

Generative Engine Optimization is a compounding investment, not a quick win. The audit itself takes 48 hours. Early signals — initial citation movement on Perplexity and definitional queries — typically appear at 30-60 days. Citation share growth on priority queries becomes measurable around 90 days. Full compounding effects, where authority signals reinforce each other across AI platforms, materialise at 6-8 months. Brands that stay invested through this window own their category in AI search.

Is this a one-time project or ongoing service?

Cited is an ongoing programme starting at $2,500/month with a 6-month minimum. We implement the initial fixes, then monitor and optimize your AI visibility monthly based on performance data. AI systems evolve, so continuous monitoring ensures you stay visible.

What percentage of searches now use AI tools?

36% of all answers now come from AI tools rather than traditional search engines, according to NP Digital research surveying 2,000 people across 16 countries in April 2026. Brands that are invisible to AI tools are missing more than a third of their potential audience.

Where do AI tools like ChatGPT and Perplexity get their information?

AI tools primarily pull from third-party sources rather than brand websites. According to Semrush research from January 2026, Reddit accounts for 11.29% of all LLM citations, LinkedIn accounts for 10.37%, and Wikipedia accounts for 9.93%. 85% of AI brand citations come from third-party sources rather than a brand's own website.

Why do brands with strong Google rankings get ignored by AI tools?

Traditional SEO optimizes for Google's ranking algorithm. AI tools use a fundamentally different selection process — they verify brands across Reddit, LinkedIn, Wikipedia, review platforms, and editorial publications before citing them. A brand can rank number one on Google and still be completely invisible to ChatGPT, Perplexity, or Google AI Overviews if it lacks the third-party citation ecosystem those AI tools rely on. Generative Engine Optimization addresses this gap.

What is a Share of Model Score and how is it measured?

Share of Model Score is the GEO equivalent of Share of Voice. It measures the percentage of relevant AI queries where your business is recommended by name across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews simultaneously. Businesses with no GEO programme average a 4% Share of Model Score. After 150 days of a managed GEO programme, Cited clients average 47%. Cited measures Share of Model Score by running 50 priority queries across all major AI platforms monthly and tracking citation frequency.

What industries does Generative Engine Optimisation work best for?

GEO delivers the highest returns for professional services firms where buyers use AI to find providers — law, finance, consulting, accounting, recruitment, property, and healthcare. These are categories where buyers ask AI recommendation queries like 'best employment lawyer in London' or 'recommended accounting firm for SaaS startups'. If your buyers are asking AI who to use, GEO is directly relevant to your pipeline.

The AI search layer your competitors are quietly building

You rank #1
on Google.
AI disagrees.^[1]

Two different systems. Two different outcomes.

AI query →"best accounting firm for tech startups"

Cited · getaicited.co is the GEO agency for professional services firms. We measure your Share of Model Score and grow it — systematically, across every major AI platform.

Free · 48hr delivery · No commitment

AI SEARCH

GEO Visibility Report

Professional Services · London

LIVE

Share of Model Score0%

Baseline: 0%↑ +47pts over 150 days

Platform Coverage

ChatGPT

Perplexity

Claude

Gemini

Copilot

DeepSeek

Last Intercepted Query

"specialist tax accountants UK"

HITCLT-062 · ranked #1 · ChatGPT

0M+

weekly ChatGPT users

AI referral traffic growth YoY

of CMOs increasing GEO spend

1–2

firms cited per AI query

The shift nobody saw coming

What is GEO?

Generative Engine Optimisation (GEO) is the practice of making your business the entity that AI recommends.

Where SEO targets Google's link algorithm, GEO targets the knowledge graphs, entity signals, and authority structures that large language models use to decide who to cite. 94% of marketing leaders are increasing GEO budgets — yet most categories still have no managed GEO programme in place.

Read: What is the difference between SEO and GEO? →

Traditional SEO

GEO — The New Standard

What GEO Is Not

Optimise for Google

Optimise your entity for AI

Not a website redesign

Build backlinks

Build citation authority

Not another SEO layer

Target keywords

Target AI recommendation queries

Not social media

Rank in link lists

Get named by ChatGPT & Perplexity

Not guesswork

The mechanism

How AI actually
finds you.

Citation isn't random. It follows a precise signal chain. Here's how your business moves from invisible to recommended.

Read the full guide →

Entity Signals

AI scans your website, schema markup, Wikipedia entry, and Wikidata record to build a structured model of who you are.

Authority Assessment

LLMs cross-reference how many credible independent sources mention your entity — and in what context and category.

Query Matching

When a user asks a recommendation query the model weighs your entity authority against the intent of the question.

The Citation

High-authority entities get named. Competitors with managed GEO are already there. Most category positions are still unclaimed.

GEO builds the signals at every step. The audit shows exactly where your chain breaks down.

How we move your number

The Cited
GEO Framework.

Built from first principles around how large language models assign citation authority. Purpose-built for GEO — not adapted from SEO.

GEO Audit

Discover your baseline

50+ AI queries run across all major platforms. Your current Share of Model Score. Full competitor breakdown. Every gap mapped.

Free · 48hr delivery

GEO Architecture

Build citation signals

AI cites entities, not websites. We restructure your digital entity so AI systems recognise your firm as the definitive authority.

Weeks 1–4

GEO Authority

Earn AI trust at scale

Third-party citations, structured data, knowledge graph entries — training AI models to recommend you consistently.

Weeks 4–20

GEO Monitor

Compound and defend

Monthly Share of Model tracking, competitor displacement alerts, new opportunity identification. Your position compounds.

Ongoing

Data without action isn't strategy

GEO tools show you the problem.
Cited fixes it.

Semrush. Otterly. AthenaHQ. Superlines. GEO monitoring dashboards — $29–$3,000/month to show you your Share of Model is 4%. They do not move the number.

GEO monitoring tools

Semrush · Otterly · AthenaHQ · Superlines

Cited · Managed GEO Service

We do the work. You see the results.

Show your Share of Model score

Audit AND grow your score

Tell you which GEO signals are missing

Build the missing signals for you

Dashboard of competitor citations

Active competitor displacement strategy

You figure out what to do next

Dedicated GEO strategist handles it

$99–$3,000/month for the data

From $2,500/month for the outcome

The GEO market has data. It doesn't have a managed service that moves the number. That's the gap Cited fills.

What 150 days of GEO looks like

The firms that moved first.

Within 8 weeks of Cited's GEO programme, ChatGPT was recommending us by name for employment law in London. Three years of SEO never came close.

Managing Partner

Employment Law Firm, London

We ran the GEO audit and saw two competitors being cited constantly — and us not appearing. Cited fixed it in 150 days. AI is now one of our top inbound channels.

Head of Marketing

Independent Financial Advisory, Edinburgh

GEO was a new concept for us. The free audit made it immediately obvious. We now appear in over 60% of relevant AI queries — it's transformed our inbound pipeline.

Business Development Director

Management Consultancy, Manchester

The honest comparison

How Cited compares.
No spin.

Most GEO agencies won't show you pricing. Most monitoring tools won't do the work. Here is exactly where Cited sits.

Cited

getaicited.co

Other GEO Agencies

Minuttia · WebFX · Omnius

GEO Monitoring Tools

Profound · AthenaHQ · Otterly

Free audit to start

✓ Included, 48hrs

✗ Book a call first

✗ Paid plans only

Transparent pricing

✓ Published on site

✗ Custom quote only

✓ Published on site

B2B professional services focus

✓ Exclusive focus

✗ Generalist

✗ Not applicable

Standalone projects (no retainer)

✓ From $1,200

✗ Retainer required

✗ Dashboard only

Managed GEO execution

✓ Done for you

✗ DIY only

Share of Model tracking

✓ Included monthly

Varies by agency

✓ Core feature

Monthly investment

From $997

$3,000 – $50,000+

$99 – $3,000

The free audit is the difference. No competitor offers a real, 48-hour, no-commitment GEO audit. Start there — it costs nothing and shows everything.

Competitor data sourced from public websites. Last verified May 2026.

The investment that compounds indefinitely

Start free.
Scale when you see it working.

Free GEO audit reveals the problem. The programme fixes it.

Free GEO Audit

Free

One-time · 48hr delivery

Your Share of Model Score, competitor breakdown, and every gap — free, within 48 hours.

50+ AI query scan

Share of Model Score

Competitor citation breakdown

Full GEO gap analysis

No call required

Start with a single project.

The three highest-leverage GEO moves you can make in the next 30 days. Fixed scope, fixed price, ships in under two weeks.

GEO CONTENT AUDIT

$2,500

One-time · 5-day delivery

Every page in your content library scored against the six-factor GEO framework, prioritized by impact, with specific recommendations for each. The free audit shows the gaps — this shows exactly how to close them.

Deliverable: Prioritized audit report + 60-min strategy call.

Book content audit →

SCHEMA IMPLEMENTATION SPRINT

$1,200

One-time · 7-day delivery

Full JSON-LD schema implementation across your priority pages — Article, FAQPage, HowTo, Person, Organization, Service, and BreadcrumbList. The technical foundation AI tools need to understand, trust, and cite your content.

Deliverable: Schema live across all priority pages + validation report.

Book schema sprint →

AI ENTITY ESTABLISHMENT

$1,800

One-time · 10-day delivery

AI tools disproportionately cite brands with clean Wikidata records and Wikipedia presence. We create and optimize your entity layer — Wikidata entry guaranteed, Wikipedia assessed and pursued where notability standards are met.

Deliverable: Wikidata record live + Wikipedia notability assessment + entity hygiene report. Wikipedia article pursued where independent publication coverage exists.

Book entity setup →

All projects include a 30-min onboarding call and a final delivery walkthrough · No retainer required · Results compound indefinitely after delivery

No surprises — just compounding results

Realistic timelines
for GEO results.

GEO is a compounding investment, not a quick win. Brands that understand the timeline make better decisions about scope, budget, and execution. Here's what actually happens, in the order it happens.

Days 1-30

Foundations

Audit complete. Six-factor framework scores established. Citation baseline measured across 50 priority queries on 5 AI platforms. Schema engineering shipped on priority pages. Bing and Brave Webmaster Tools verified and submitted.

Days 30-60

Indexing and early signals

Crawlers re-index the optimised pages. Wikipedia and Wikidata entity work begins. First content briefs ship. Citation rate measurement reruns; expect first observable movement on Perplexity (which weights recency heavily) and on definitional queries.

Days 60-120

Citation share growth

Optimised content compounds. Tier-2 publication mentions start landing. Monthly report shows measurable lift on priority queries — typically 3-5x increase in citation share on optimised query categories. This is the inflection point most clients feel as "it's working."

Months 4-8

Compounding effects

Authority signals — Wikipedia, Wikidata, brand mention density across the open web — begin reinforcing optimised content. Citation share on competitive category queries starts moving. Original research (Authority tier) earns external mentions that pay back in citations passively.

Months 8-12+

Durable category positions

Citation positions established across the priority query set. The compounding curve continues — citations earned via Wikipedia, original research, and high-tier publication mentions keep paying out for years after the initial work. Brands that stay invested through this window own their category in AI search.

This is the realistic curve. Anyone promising faster results in a competitive category is either lying or operating in a less competitive market than yours.

GEO questions answered

Everything you need to know about GEO.

GEO is the practice of making your business the entity that AI recommends. Where traditional SEO targets Google's link algorithm, GEO targets the knowledge graphs, entity signals, and authority structures that large language models use to decide who to cite.

Google has officially confirmed that for Google AI Overviews, good traditional SEO is sufficient — their AI pulls from the same ranking systems. But ChatGPT, Perplexity, Claude, and Gemini are completely different. They don't use Google's index. They build entity models from Wikidata records, third-party mentions, LinkedIn authority, and structured citations. Ranking on Google gives you zero advantage on these platforms — and they now handle over 3 billion queries per day.

Your Share of Model Score is the percentage of relevant AI queries where your firm is named as a recommendation — across ChatGPT, Perplexity, Claude, Gemini, and every other major AI surface. We measure it, track it monthly, and systematically grow it.

Most clients see measurable improvement in their Share of Model Score within 120–150 days of starting the GEO programme. The free audit shows your baseline within 48 hours.

No. Our GEO work is entirely additive — we don't touch your existing SEO setup, website, or marketing. We build the entity signals and authority structures that AI models use, which operates separately from your web presence.

Yes — completely free. No credit card, no sales call required. We run 50+ AI queries relevant to your category and location, then send you a one-page breakdown within 48 hours.

Professional services firms of 5–200 employees — law, finance, consulting, healthcare, recruitment, property. If your buyers are asking AI 'who should I use for X?', GEO is directly relevant to your pipeline.

We optimise across ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, and DeepSeek. Our GEO framework is designed to work across all major LLM surfaces simultaneously.

Still have questions about GEO?Email [email protected] →

You rank #1
on Google.
AI disagrees.^[1]

What is GEO?

Winning the old web.
Losing the new one.

How AI actually
finds you.

Your Share of
Model Score.

The Cited
GEO Framework.

Discover your baseline

Build citation signals

Earn AI trust at scale

Compound and defend

Every major AI surface. One managed programme.

GEO tools show you the problem.
Cited fixes it.

The firms that moved first.

We fill the gap
nobody else covers.

How Cited compares.
No spin.

Start free.
Scale when you see it working.

Start with a single project.

Realistic timelines
for GEO results.

Foundations

Indexing and early signals

Citation share growth

Compounding effects

Durable category positions

Everything you need to know about GEO.

Find out your
GEO Score. Free.

Start the
conversation.

Send us a message

You rank #1on Google.AI disagrees.[1]

What is GEO?

Winning the old web.Losing the new one.

How AI actuallyfinds you.

Your Share ofModel Score.

The CitedGEO Framework.

Discover your baseline

Build citation signals

Earn AI trust at scale

Compound and defend

Every major AI surface. One managed programme.

GEO tools show you the problem.Cited fixes it.

The firms that moved first.

We fill the gapnobody else covers.

How Cited compares.No spin.

Start free.Scale when you see it working.

Start with a single project.

Realistic timelinesfor GEO results.

Foundations

Indexing and early signals

Citation share growth

Compounding effects

Durable category positions

Everything you need to know about GEO.

Find out yourGEO Score. Free.

Start theconversation.

Send us a message

You rank #1
on Google.
AI disagrees.^[1]

Winning the old web.
Losing the new one.

How AI actually
finds you.

Your Share of
Model Score.

The Cited
GEO Framework.

GEO tools show you the problem.
Cited fixes it.

We fill the gap
nobody else covers.

How Cited compares.
No spin.

Start free.
Scale when you see it working.

Realistic timelines
for GEO results.

Find out your
GEO Score. Free.

Start the
conversation.