Generative Engine Optimisation (GEO) is the practice of making your business the entity that AI recommends.
Where SEO targets Google's link algorithm, GEO targets the knowledge graphs, entity signals, and authority structures that large language models use to decide who to cite. Finance, insurance, legal and health now account for 55% of all LLM-sourced sessions — yet most categories still have no managed GEO programme in place.
Read: What is the difference between SEO and GEO? →Your website ranks on Google. ChatGPT recommends your competitor. Two different games — with completely different rules.
Built from first principles around how large language models assign citation authority. Purpose-built for GEO — not adapted from SEO.
Semrush. Otterly. AthenaHQ. Superlines. GEO monitoring dashboards — $29–$3,000/month to show you your Share of Model is 4%. They do not move the number.
The GEO market has data. It doesn't have a managed service that moves the number. That's the gap Cited fills.
100 queries across 10 industries · 5 runs each · 2,000 measured responses · May–July 2026 · Jaccard similarity of cited domains per query.
A source cited by ChatGPT appears in Perplexity's answer to the same query roughly one time in eleven. Optimising for one engine does not carry to the other.
The closest pair we measured still disagree on four out of five sources. There is no single 'AI visibility' — there are four, and each has to be worked separately.
LLM outputs are non-deterministic. Single-pass tools report presence as yes or no. We report a citation rate — a firm cited in 2 of 5 runs is at 40%, not 'visible'.
We're not an SEO agency. Not a website builder. Not a CRM. Everything you currently pay for keeps working exactly as it does today.
We add one capability — GEO and AI citation management — that none of your existing providers address. No migration. No disruption. Just a new growth channel.
Cited Score measures your AI visibility. The programme changes it.
Your AI visibility measured every five days across ChatGPT, Perplexity, Claude and Gemini.
See what’s included →Measure yourself against the competitors the engines name instead of you.
See what’s included →Multi-product or multi-market scope, on a faster measurement cadence.
See what’s included →Every scan is 132 measurements — 11 buyer queries × 4 engines × 3 runs each. The full method is published, so any number here can be checked.
Priced per category, not per client. One scan of a category measures every company named in it, so ten clients in one vertical cost the same as one. White-labelled, with the method published so your client can check the number themselves.
Measuring tells you where you stand. Changing it is the work below.
Your Share of Model Score, competitor breakdown, and every gap — free, within 48 hours.
The full GEO programme. Get cited by ChatGPT, Perplexity, Gemini, AI Overviews, and Claude — measurable within 90 days.
For brands serious about owning their category in AI search.
All programmes · 6-month minimum · Onboarding included · Founder-led delivery · Powered by Brightbay LLC
For solo founders, pre-revenue startups, and small teams.
The three highest-leverage GEO moves you can make in the next 30 days. Fixed scope, fixed price, ships in under two weeks.
Every page in your content library scored against the six-factor GEO framework, prioritized by impact, with specific recommendations for each. The free audit shows the gaps — this shows exactly how to close them.
Full JSON-LD schema implementation across your priority pages — Article, FAQPage, HowTo, Person, Organization, Service, and BreadcrumbList. The technical foundation AI tools need to understand, trust, and cite your content.
AI tools disproportionately cite brands with clean Wikidata records and Wikipedia presence. We create and optimize your entity layer — Wikidata entry guaranteed, Wikipedia assessed and pursued where notability standards are met.
All projects include a 30-min onboarding call and a final delivery walkthrough · No retainer required · Results compound indefinitely after delivery
GEO is a compounding investment, not a quick win. Brands that understand the timeline make better decisions about scope, budget, and execution. Here's what actually happens, in the order it happens.
Audit complete. Six-factor framework scores established. Citation baseline measured across 50 priority queries on 5 AI platforms. Schema engineering shipped on priority pages. Bing and Brave Webmaster Tools verified and submitted.
Crawlers re-index the optimised pages. Wikipedia and Wikidata entity work begins. First content briefs ship. Citation rate measurement reruns; expect first observable movement on Perplexity (which weights recency heavily) and on definitional queries.
Optimised content compounds. Tier-2 publication mentions start landing. Monthly report shows measurable lift on priority queries — typically 3-5x increase in citation share on optimised query categories. This is the inflection point most clients feel as "it's working."
Authority signals — Wikipedia, Wikidata, brand mention density across the open web — begin reinforcing optimised content. Citation share on competitive category queries starts moving. Original research (Authority tier) earns external mentions that pay back in citations passively.
Citation positions established across the priority query set. The compounding curve continues — citations earned via Wikipedia, original research, and high-tier publication mentions keep paying out for years after the initial work. Brands that stay invested through this window own their category in AI search.
This is the realistic curve. Anyone promising faster results in a competitive category is either lying or operating in a less competitive market than yours.
We run 50+ AI queries your customers are asking right now.
You receive a one-page GEO breakdown within 48 hours — your Share of Model Score, which competitors are winning, and exactly what's holding you back. Free. No call required.
Free · 48 hours · No commitment · No call required
Request a free GEO audit, ask a question, or discuss a bespoke programme. We respond to every message within 24 hours.