Watch AI decide which company to recommend

Generative Engine Optimization is the work of making a company the one AI answer engines name and cite when buyers ask for a recommendation. It covers how the company is described across the web, the structure of its own content, and the third-party sources engines retrieve. Cited measures the result per engine, so the work can be judged against a number rather than a claim.

AI visibility is whether AI answer engines name your company when buyers ask them for a recommendation, and whether they cite your website as a source. Google AI Overviews draw on Google's own ranking systems, but ChatGPT, Perplexity and Claude do not, so ranking well on Google does not guarantee being named by them. That is why Cited measures each engine separately.

A Cited Score measures how often ChatGPT, Perplexity, Claude and Gemini cite and mention a company. Each scan asks a category's buyer questions three times per engine, 132 answers in all, and weights being cited as a source at 70 percent and being named at 30 percent. The full method, including the questions and a dated change log, is published at getaicited.co/en/methodology.

Because they are different outcomes. In our payments snapshot, Stripe was named in 88 of 115 answers but its own website was cited as a source in 39. Being named reflects what the engine already believes; being cited means your own content shaped the answer.

Your first measurement is ready within days. How fast answers move depends on the category and the engine. Where an engine searches the web, new content can be picked up quickly; where it answers from memory, as Claude did on 5 of 11 payments questions, change follows the model's training data and is slower.

Payments APIs and embedded insurance are measured now, with small business insurance, cyber insurance, insurance policy administration software, wealth management software, loan origination software and fund administration next. The Custom plan measures your own questions in any category.

How ChatGPT, Perplexity, Claude and Gemini answer your buyers' questions, which companies they name instead of you, and where you are and are not cited. It is delivered within 48 hours and needs no call.