Compare · last reviewed 2 November 2026
Best AI visibility tracking tools for agencies (2026)
The right AI visibility tool for an agency tracks the AI engines your clients’ buyers use, handles many client brands in one account, and lets you report under your own name. The ten tools below all track how AI engines mention brands; they differ most in which engines they cover, how they price extra clients, and whether white-label reporting is included.
Disclosure: Get AI Cited wrote this page and is one of the tools listed. Every tool, ours included, is described from its own public pages, linked below, and listed alphabetically.
How we chose
- 1. It tracks AI answers, not only search rankings. The tool records what AI engines say about a brand.
- 2. It covers more than one AI engine. Engines cite different sources, so one engine is not enough.
- 3. It describes how it works for more than one brand, through client workspaces, projects, locations or an agency plan.
- 4. Its pricing or plan limits are public, or it states that pricing is custom.
The tools at a glance
| Tool | Engines tracked (as listed) | Multiple clients | White-label reports | Published price (monthly, USD) |
|---|---|---|---|---|
| Ahrefs Brand Radar | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for custom prompts | Not described on the page reviewed | Not described | Custom prompts from $50; AI Visibility Index from $199 |
| AthenaHQ | 11 models on Starter, including ChatGPT, Gemini, Claude and Perplexity | Agency program and multi-brand workflows listed; client limits not stated | Not described | Starter $295 (3,600 credits); free Essential tier; Enterprise custom |
| BrightLocal | Google AI Overviews, Google AI Mode, ChatGPT | Priced by number of locations, 1 to 100+; built for local businesses and agencies | White-labelling listed in its plan comparison | From $41 for one location (Local AI Visibility Tracker included); 14-day free trial, no card |
| Get AI Cited | ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Grok | White Label plans: up to 25, 50, 100 clients; 2 categories included | Included: dashboards, reports, emails and your own domain | $479 (up to 25 clients); 7-day free trial, no card |
| Otterly.AI | Google AI Overviews, ChatGPT, Perplexity, Copilot; AI Mode, Gemini and Claude as paid add-ons | Unlimited workspaces on Standard and Premium | Branded Looker Studio reports for Agency Partners (Standard or Premium) | Lite $29 (15 prompts); Standard $189 (100); Premium $489 (400); 7-day free trial, no card |
| Peec AI | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; more on Enterprise | 1, 2 or 5 projects by plan; separate agency plans; free 7-day pitch projects | Client dashboards in your own branding, built in Looker Studio | Starter $95 (50 prompts); Pro $245 (150); Advanced $495 (350) |
| Profound | Up to 9 on Enterprise: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa | Agency Growth plan: 400 credits per client workspace | Not described | Free 7-day trial (50 prompts); Enterprise custom |
| Rankscale | ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot | Growth plan described as for growing agencies | White-label options on the Growth plan | Pro $99 (1,200 credits); Growth $385 (5,500 credits) |
| Scrunch | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta | Not described on the pricing page, which links to an agency page | Not described | Starter $300 (350 prompts); Growth $500 (700); Enterprise custom; 7-day free trial, no card |
| Semrush AI Visibility Toolkit | Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini | Visibility Overview can be run for unlimited clients; each extra domain $99 | Branding and white-labelling with Pro reports, $20 a month per report | $99 per domain (25 prompts; 50 more for $60) |
Prices are monthly billing in US dollars as shown on each site on 2 November 2026; several offer annual discounts. “Not described” means the page reviewed does not say, not that the feature is missing.
What to check before you choose
- Which engines your clients' buyers use
- If they search on Google, check that AI Overviews is included rather than sold as an add-on.
- What an extra client costs
- Some tools price per domain or project, others by prompts or credits shared across clients. Work it out for your client list, not one client.
- Cited versus named
- Ask whether the tool reports when an engine uses your client's website as a source separately from when it only names the brand.
- How often each question runs
- AI answers change between runs. A tool should say how many times it asks each question, and on which engines.
- Whether reports carry your brand
- Check which plan includes white-label reports, not only that the feature exists.
Using Semrush’s AI Visibility Toolkit today? What changes when an agency switches. How the measurement itself works: how AI search visibility tracking works.
Questions
What is an AI visibility tracking tool?
Software that asks AI engines such as ChatGPT and Google AI Overviews a set of questions and records whether, and how, they mention a brand and cite its website.
Do agencies need a separate plan?
Several tools above describe agency plans, client workspaces or projects. Check how each one prices an extra client before you add one.
Can I resell AI visibility reports under my agency's name?
Get AI Cited and Rankscale describe white-label options on their own sites, BrightLocal lists white-labelling in its plan comparison, Semrush includes branding with Pro reports at $20 a month per report, and Otterly.AI (for Agency Partners) and Peec AI describe client reports in your own branding through Looker Studio.
Which tools have a free trial?
From the pages reviewed: Get AI Cited (7 days, no card, White Label), BrightLocal (14 days, no card), Otterly.AI (7 days, 50 prompts, no card), Profound (7 days, 50 prompts) and Scrunch (7 days on Starter, no card). AthenaHQ describes a free Essential tier, and Peec AI's agency plans include free 7-day pitch projects.
How do you know these details are current?
Each fact comes from the tool's own page, linked in the table, and was checked on 2 November 2026. Tell us at [email protected] if something has changed and we will update it.
Sources
- Ahrefs Brand Radar page, opened 2 November 2026
- AthenaHQ's own comparison page (dated 9 September 2026), opened 2 November 2026
- BrightLocal Local AI Visibility Tracker page; BrightLocal pricing, opened 2 November 2026
- Get AI Cited agencies page, opened 2 November 2026
- Otterly.AI pricing help page; Otterly.AI pricing; Otterly.AI free trial, opened 2 November 2026
- Peec AI pricing page; Peec AI for agencies; Peec AI pricing update, opened 2 November 2026
- Profound pricing page, opened 2 November 2026
- Rankscale pricing page, opened 2 November 2026
- Scrunch pricing page, opened 2 November 2026
- Semrush help centre: AI Visibility Toolkit; Semrush help centre: AI visibility features; Semrush help centre: My Reports; Semrush blog (dated 31 July 2026), opened 2 November 2026
Product and company names are trademarks of their owners, used only to identify them. This page is not affiliated with or endorsed by any company it names. Prices and features are as published on each company’s own page on the date shown and may have changed since; check with the company before you buy.